omgitscookies

UPC symbols are ubiquitous and constant reminders that we are a civilization of consumers. Up until now, there was no distinguishing one from the other.

That’s all changed since a Japanese company named D-Barcode came up with some very creative and innovative ideas on how to make these uninteresting lines actually enjoyable to look upon.

Look at more examples at the source.

This news from New Scientist magazine:

""I even get confused when I'm dropping the bait," says Naoko Irie, a researcher at the University of Tokyo, Japan, who uncovered the elephant's inner genius. She presented her findings last week at the International Society for Behavioral Ecology's annual meeting in Ithaca, New York.

Moreover, Irie found that as well as summing small numbers with almost 90% accuracy, elephants can discriminate between small numbers."

Frigging amazing. Monkeys, dolphins and now elephants have these basic skills down. It will only be a matter of time until the animals are in college.

Read the full article & watch the video at: http://www.newscientist.com/article/dn14569